Archive Listing
December 9, 2009 - December 2, 2009
Tuesday, December 16, 2008
Something to See
Unitas.
Berry. Unitas. Berry. And other guys too.
TIME
MACHINE. It's already been shown, and you probably missed it. But
the good news is that ESPN is certain to show it again because they
obviously threw a lot of money at the job of transforming the old
footage into high definition color. This is just a word to the
sports-minded among you. It's worth every single minute you spend
looking for it and watching it. The game that involved seventeen Hall
of Famers and changed the course of sports history in the United
States. The game that began the nation's obsession with NFL football.
So many milestones. The first sudden-death overtime championship game.
The first professional come-from-behind two-minute drill miracle. Maybe
the most legendary names on one football field ever: Johnny
Unitas, Frank Gifford, Sam Huff, Gino Marchetti, Raymond Berry, Pat
Summerall, Lennie Moore, Roosevelt Grier. Not one of whom celebrated or performed any idiotic dance after a sack or a touchdown. They all played as matter-of-factly as if they were punching a time clock. But punching it really hard.
It's tough to say what is most affecting or impressive about what was
obviously a labor of love for someone(s) at ESPN. There are many things
that chip, chip at you. They don't have the whole game, so don't be
expecting that. The original telecast vanished into the ether. They ran
down highlight footage and pieced it together chronologically, a
surprising amount of it when you consider that's how they did it.
Forensic football. But what they did assemble and remaster is
miraculous, a little washed out as is typical of colorized film, yet it
works better in this instance than it does for old Hollywood movies
because it reminds you -- despite the high-def clarity -- that this was
another time, another age almost, and the difference between this and a
standard NFL telecast is reminscent of the difference between live
action movies and "300." Unreal but oddly three-dimensional. Yes,
that's Unitas. The Main Man. It is. And it isn't. Almost literarily,
you never get a real good look at him, even though he's the enigmatic
superhero of the piece. Considering that what we're looking at here is
a 1958 football game, it's actually kind of haunting. He is instantly
recognizable and unique -- the black high-tops, the stiff-legged
scrambles, the peculiarly heightened onscreen gravity of his presence
as he commands his team against the odds to a victory he must somehow
see inside the helmet that obscures his face more than it does other
players. He's
the
ghost who walks, the dead hero who doesn't get the opportunity to
compare notes with his latter-day heir, as most of the other key
participants do.
Which is the other gem of this production. Colts and Giants. 1958
combatants paired with their counterparts from the Super Bowl Champion
Colts and Giants of the last two years. Between plays, they chew the
fat on camera about this and that, the little stuff and the big stuff.
It's a way of seeing not just how NFL football has changed (a lot), but
also how life in these United States has changed (more). Despite
the generation difference, they're all still football players, bonded
at that elemental level. But there are also huge differences.
Championship NFL players who had day jobs during the season, expected
to hit the factory floor Monday morning regardless. Memories of a
grasssless frozen field that was softened with horse manure. Winning
purses of $5,000 a man. Some empty seats at Yankee Stadium for "the
greatest game ever played." Rosey Grier dissing Sam Huff ("we did all
the blocking so all he had to do was look good"). Recollections of
Raymond Berry running pass routes with Unitas after practice was over,
in the dark, and Unitas's explanation that he did it because Raymond
wanted to, and "I only work here."
And the game itself. Unitas calling ALL his own plays. Engineering the
unprecedented. Creating the whole future for generations of players who
probably know more about the far lesser contribution of Joe Willy
Namath (Unitas was hurt in '68 btw. What if...?) than they will ever know about the greatest quarterback who ever
played the game. And
won the
greatest game ever played.
Monday, December 15, 2008
More on the Media
The
"good old days" may not have been that good, either, but
they focused a lot more on the
business of selling newspapers.
R-O-S-E-B-U-D.
Some comments are worth responding to. This one, offered by
BProxy, about the post "
Their
Finest Hour" may have been addressed in part by the
subsequent
post, but it's worth addressing separately because it focuses
specifically on newspapers as an endangered species and because it
articulates the position I believe most traditional media
organizations would regard as the truth of the matter:
The press certainly hasn't helped its
cause with all the soul-selling
and bias. But bias is not the reason for the media's current struggles.
It's fun and satisfying to think so, but it's not remotely close to the
truth. (I'm not saying you asserted this, necessarily, but it's a
common sentiment and it seems implicit in the post.)
The media's struggles have a far simpler source: the Internet. It's all
basic supply-and-demand stuff. There's no longer scarcity in
information delivery. And nobody has figured out how to reliably make
real money online via content. Here's an irony: Because of the
Internet, the mass media's audience is as big as ever, if not bigger.
But because advertising online doesn't generate the sort of revenue it
does in print or on-air, the media is not benefiting from that massive
audience.
It really doesn't have anything to do with bias. Most news isn't about
politics, for starters. A plane crashed and snow tomorrow and toddler
found alive and locker-room quotes and Paul McCartney is coming to town
and company did so-and-so with its stock -- that's the news. If the
media can't right its ship, somebody else is gonna have to take it upon
themselves to somehow collate and present that information. For free, I
guess.
It's kind of sad, in a way. Screw all the political reporters and
pundits. Let them rot in hell. But the rest of it... I don't know. I
mean, I like newspapers. I like the notion of zeitgeist, trends ebbing
and flowing, the notion that a society has a common culture and
understanding and knowledge base. I like the sizzle of breaking news.
I'll miss all that stuff if it goes away, or if it gets relegated to
some sort of new Technorati vehicle.
Oh well. I guess we'll see what happens.
Sorry for the diversion...
Part of BProxy's analysis is right. It's true that "nobody has figured
out how to reliably make
real money online via content," at least in the news business. The rise
of the Internet
has created a
structural business problem for them of considerable magnitude. But
BProxy is wrong when he states that bias has nothing to do with the
business problems of newspapers, and he is wrong when he implies -- as
I think he does -- that newspapers couldn't have avoided their current
freefall in circulation and advertising revenue. He speaks of irony. So
will I. Ironically, the key fallacies are embedded in his own text:
A plane crashed and snow tomorrow and
toddler found alive and locker-room quotes and Paul McCartney is coming
to town and company did so-and-so with its stock -- that's the news. If
the media can't right its ship, somebody else is gonna have to take it
upon themselves to somehow collate and present that information. For
free, I guess.
First, his defInition of news is fatally incomplete. It's more than
plane crashes, fires, rapes, and McCartney concerts. It vitally
includes the ins and outs of local politics, which I'll elaborate on
later. Second, his final sentence exposes the reason
why there shouldn't be any possibility
that the grand soup of the internet as a whole could ever replace real
news reporting: it costs money, and it can't be done by a distributed
gang of amateurs, however large. Even now, there's still no reason the
newspaper industry shouldn't recover strongly and compete vigorously in
the 21st century information market.
Fancy new technologies come along all the time. The invention of the
telegraph and telephone didn't kill newspapers but rather increased
their capabiility. Radio didn't kill newspapers, nor did television.
(And for that matter, television didn't kill radio, and the internet
isn't going to kill television.) What new media technologies tend to do
is force older media to rethink their strengths and weaknesses and refocus
their business models on those things they do uniquely well.
To pursue the radio example, television knocked radio clean out of the
business of nightly dramatic programming, daytime soap operas, and
big-time national news reporting because it was impossible to compete
with a box that could beam pictures as well as sound from a single
network source in New York. So radio broadcasters discovered what they
could do better than television and regained their prosperity. They're
still doing it today. Long-format entertainment shows that could be
spontaneous and unscripted because there was no need for cameramen,
lighting, blocking, props, and other limiting visual artifices. Call-in
shows aimed at local audiences, who were empowered to be heard on the
air and express their own opinions on any number of subjects (People
tend to forget that talk radio thrived in local markets for decades
before Rush Limbaugh refashioned it into a national political forum.)
And niche broadcasting of music genres, made spectacularly successful
by the stereophonic capacity of the FM band, which television wouldn't
develop for many many years. Did radio broadcasters suffer while they
were relearning their business? Yes. Many businesses failed along the
way. But that's just the wasteful-
looking
efficiency of capitalism. Those who can't compete go away. Those who
can replace them.
Now, the internet appears to have chopped down the newspaper industry
in just a handful of years, and there are few signs of any renaissance
on the way. Is it really the case that the internet has invalidated the
entire conceptual business model of newspapers? No. It's merely exposed
the rot in the fatally flawed business model newspapers had been
getting away with for more than a generation.
Whether BProxy likes it or not, bias is a significant part of that rot,
and not just as a turn-off in and of itself to big chunks of the
potential customer base. It has also crippled editorial and business
decision making in a variety of ways, and worse, there's more than one
kind of bias at work. These are threaded through what follows and will
be mentioned as they become relevant, but there are plenty of other
sins to enumerate as well: snobbery, ignorance, incompetence, laziness,
addiction, lack of vision, irresponsibility, and complacency. Let's
consider them in reverse order, with an initial emphasis on the small
newspapers that make up the overwhelming majority of businesses in the
industry.
Complacency. Most newspapers
behave like monopolies. They act like they're the phone company (the
old phone company,
when AT&T
ruled the roost): "We're the only game in town and you'll take what we
give you because where else you gonna go?" They operate out of habit on
a yearly schedule, much like the communities they supposedly serve.
They cover these public meetings, these entertainment events, these
court proceedings, and these sporting events, as well as deaths, fires,
car accidents, and the occasional state or local political controversy.
They cover them pretty much the way they always do, the way they did
last year. Their ad revenue tends to run to form, consistent with
population, which governs classified ad volume and even that of display
ads for local retailers and entrepreneurs. So essentially they're
order-takers. More than they'd like to admit of their news coverage
operates the same way. They do puff pieces and photo ops at the request
of local bigshots, and even much of their other coverage depends on
what local and state police desk sergeants share with them on regularly
scheduled phone calls. In fact, that's what everybody involved is doing
-- phoning it in. If they've been in a long-term decline it's a gradual
one and there are ways they can take up the slack without upsetting the
routine too much.
Irresponsibility. They actually
think they're behaving responsibly as businesses. The most important
content on their pages is the ads, and the news is what there's room
for after the ads and the comics page are made up. And the column
inches available for news are finite, absolutely limited by what ad
revenue will pay for. They think they're doing all there's room for.
And so their definition of their responsibility is doing what the paper
does, has always done, and they never take count of what they don't
cover, and even if they occasionally go out on one small limb regarding
local politics, they almost never follow up. They don't do
investigative reporting. They don't dig into why the local school
system is still in the bottom quartile on state test scores while tax
assessments and school budgets keep increasing. They don't interrogate
police about why it's still not safe to walk downtown while the police
cars get more sinister-looking and expensive every year. They don't research
detailed biographies of candidates for local elections or report on
their voting history when they come up for reelection. They don't call
the county road department on the carpet about why five businesses in a
neighboring hamlet have been shut down for five months by a bridge project
nobody ever seems to be working on. They don't interview members of the
planning commission, zoning board, and housing authorities about
decisions they've made in secret that affect hundreds or thousands of
people. They don't augment the nice photo of the new poster created by
the Economic Re-Redevelopment Commission (the fourth in ten years) with
in-depth reportage of how and when exactly the commission is finally
going to attract new business to town this time. Why? There's no room.
It's all taken up with photos of the Jaycees and the octogenarian
Garden Club, a numbly written feature about the local glassblower, and
a pictorial essay about this year's farm fair.
Lack of Vision. It doesn't
occur to them that if they actually reported the news, dug up the news,
that more people might buy the paper, more businesses might advertise
in it, and along the way, some actual good might come out of it. Maybe
if the paper got out of its rut, the town might, and the voters, and
municipal and school board officials might start getting more
accountable, doing their jobs better, based on the idea that the best
cure for the bad things that grow in the dark is sunlight. And because
none of this ever occurred to them, the rise of the oh-so-threatening
internet didn't strike them as an opportunity to escape from the
tyranny of column inches -- as a gigantic, in fact unlimited, "continued
to" page whose password comes free with every paid subscription. No, the
internet was only a junky new fad that was somewhere you had to be with
a bunch of the same old meaningless junk reformatted to be even harder
to navigate than it is in the paper.
Addiction. Let's pretend a
smallish newspaper and its staff really understood their journalistic
responsibility and wanted to discharge as much of it as possible within
the obvious limitations of column inches. Why on earth would they piss
away so many of those inches on wire service copy from the AP? Because
otherwise their readers might miss rereading a big or freaky national
story they could see anyway on the nightly news or CNN? Because
otherwise their readers might tumble to the fact that the local paper
isn't a publication of vast national and international reach? [Gasp] Or
because they've been paying for this wire service subscription for
years and now they depend on it, couldn't even fill the few column
inches they allocate to news now without it?
Laziness. Well, of course they
could go cold-turkey from the AP and hire another reporter or a few
stringers to do more local reporting, but let's face it. It's easier to
keep doing what you've been doing all these years. It's easier and it's
been working pretty well, hasn't it? And besides...
Incompetence. Don't let all
the talk and publicity surrounding prestigious graduate schools of
journalism fool you. There aren't that many of those in the first
place, and most so-called journalists are the product of undergraduate
majors in journalism (or even worse, broadcast journalism), which teach
journalism the way most education majors teach teaching, with a lot of
meaningless junk courses that leave them as fundamentally uneducated in the basics as
they were at the end of high school. What do journalism majors learn
about writing? That every sentence is a paragraph. They don't learn
grammar, diction, sentence structure, exposition, or rhetoric (so
they can leave it out). They learned how to write in high school didn't
they? They don't learn the unique cyclical newspaper style of
repeatedly returning to the same points with additional detail as the
article progresses so that editors can break the piece where they want
to and readers can quit reading when they've gotten the level of detail
that's enough for them. Why? There are no more long pieces in 90
percent of newspapers. No room. (Does anyone remember the joke told on
USA Today in its earlier years? What did that paper win a Pulitzer for?
Best investigatve paragraph.) Most of the journalists in this country
couldn't write a news story if they had one dropped in their laps from above.
Ignorance. And they don't know
anything about reporting, either. Their idea of reporting is to ask a
question at a press conference, a meeting, or on the phone and get a
usable quote. They're content to be filled in on the subject matter by
one or more experts who claim to know what they're talking about and
trust the majority opinion or the editorially desired opinion.
Specializing in any subject in today's newspaper environment is a
matter of acquiring your own stable of subject matter experts who can
provide all the background and quotes needed to cover the topic of the
moment. Which has absolutely nothing to do with being a good reporter.
Real reporters are most of all quick studies. They know how to learn a
great deal about any subject in a remarkably short period of time. They
don't trust any authority, any expert, any professional mouthpiece but
themselves, because anyone and everyone could be lying to you. It's a
lot like being a good cop.
That's why in the
old old days,
reporters frequently started on the police beat. They learned about
lying from the experts and the elusiveness of facts from the messy
world of crime scenes and the world weary cast of characters that
always surrounded those crime scenes. If they were smart and learned
their lessons well, that prepared them for the truly gifted liars and more
subtle crime scenes of city hall. They were protected in the monastic
isolation of their craft by the fact that they had no discernible
social status. They didn't go to cocktail parties or theater openings
with the people they were covering. They learned to take pride in being
a breed apart. Their job wasn't to be liked, or admired, or feted, or
to receive awards, but to get the story. And that's something most of
them would have told you you can't get a college degree in, at least
not one worth the paper it's printed on.
There are a few reporters like that still, but not many. The journalism
majors aren't taught that subject matter knowledge is important to
being an effective independent reporter, and they don't have any. I
doubt that they're even required to take economics, history,
statistics, business law, a hard science of any kind, or a course in
the American Constitution to qualify for the degree they get, although
all of these disciplines are routinely relevant to covering everything
from a government report to a piece of legislation to a case of
possible political corruption. (The value of the hard science course is
to teach you what knowing something thoroughly might feel like, why you
probably don't know anything that thoroughly yourself, and how you go
about the difficult business of teaching yourself something technical
for which you have no natural aptitude -- like, say, the process for
testing whether the macadam used in a road project meets the technical
specification required by the contract for County Road 645 in your
town.) I dare say the good reporters that presently exist in technical
fields like aviation, climate, finance, and agriculture started in
those fields and migrated to journalism because they had a fire in the
belly to report the stories experts didn't know how to tell or didn't
want anyone else to know.
Snobbery. But who wants to be
a reporter on the police beat? Nobody. Everyone today wants to be
Woodward and Bernstein, whose success story is (as popularly told)
mostly about sources, access, and an overweening desire to save the
world. But the
purpose of
being Woodward and Bernstein is, ultimately, not really to save the
world, because everyone knows it can't be saved, but to be
seen fighting on the side of the
angels and rewarded accordingly. With fat book contracts, TV
appearances, and... well... fame, money, invitations to all the right
parties, and best of all, power.
Which is why the newspaper business in particular has created a kind of
pyramid of snobbery that has rotted the industry from the top down and
the bottom up. Another irony (just for BProxy, who loves them so): the
newspaper business is, despite its Johnny-One-Note fixation on the
democratic principle of free speech, an almost purely feudal
aristocracy with scant ties to the capitalist system in which it
presumably competes like other businesses.
Just as an exercise, name as many American industries as you can that
have been dominated by individual families so significantly that a
family name and a company/industry became permanently intertwined. For
example: the Rockefellers and Standard Oil (SO/Esso/Exxon), the duPonts
and Dupont (chemicals), Henry Ford and Ford Motor Company. In these
three cases, members of the family continued to run the family business
for multiple generations. All of these traditions finally gave way in
the twentieth century. Yet the news business was dominated for most of
the twentieth century by five family-run enterprises, at least four of
which continued under the same family's management into the
twenty-first century. There was
Henry Luce,
who (co)founded
Time Magazine
in 1922 and ran it in one form or another until 1967 (after which his
closest associate since 1929 ran it for another dozen years) . There
was William Randolph
Hearst, who
founded a newspaper empire that is still privately owned and managed by
Hearst family members today. There was the
Graham
family, which acquired control of
The
Washington Post in 1933 and retained that control through 2001.
There was
Knight-Ridder,
the first component of which was established in 1892 by Herman Ridder,
which became a chain that was finally sold off in 2005 after years of
decline presided over by CEO Tony Ridder. And there is the
Sulzberger
family, which is currently completing its 112th year in the office of
Publisher of
The New York Times.
The purpose in reciting this history is not to indict American
plutocracy. It's to illuminate the social structure of the American
newspaper business model, which is more obsolete caste system than
adaptive entrepreneurial organism. The Publisher has the big office and
does little while the managing editor scurries like a rat to feed the
printing presses that are always hungry and always page-limited by ad
revenues. (Yes, I'm generalizing, but this model does account for what
has happened in recent years, so bear with me.) It's not a system that
would have survived in any major industry, but it has survived in this
one because of unique market forces that are only changing,
very belatedly, at this late date.
Until the blossoming of the Internet, all the flaws in the business
model were forgiven by two universal truths: 1) It's a kick like a
heroin rush to see your name in print, ten times that if it's a byline; and
2) if your business is words, and people read those words, you
automatically command respect beyond that of other entrepreneurs who
produce only money It may be a less sweeping form of celebrity than
people who are beautiful and sexy and in the movies, but it's every bit
as powerful to a lot of powerful people.
Bottom line? Even small town newspaper publishers are respected beyond
their financial success. By gar, they put out
the paper. So who do the small town
newspaper publishers emulate? The bohunkus who opens five car
dealerships or ten furniture stores? No. They emulate Arthur Ochs
Sulzberger. Every small town newspaper is positioned as the local New
York Times. It feels like The New York Times because it has no local
competition. That vanished years ago. (I live in a small town among
many small towns in the rural half of the state; every small town
newspaper in the eight nearest counties is "the paper of record,"
without competition from other papers.) And there are ties to the high
end of the caste.
In fact, almost all newspapers are feudal vassals of The New York
Times. The Times is king, of course, but second tier cities are dukes
(The Times owns the Boston Globe, for example), and below them are
earls and knights and squires. How many days a week does your local
paper feature a national news headline? About the Obama election? Or
the Scandal with No Name? That's not reporting. That's the runoff down
the slopes of the aristocratic pyramid.
We are the newspaper of record. For
you. The peasants
we happen to command. So why would
we care if you're getting ripped off by your local freeholders, dirty
contractors, and hyper-organized teachers?
You see, this is where the bias comes in. Where the contempt comes in.
Where the hatred for the customer comes in. We are the nobles. You are
the peasants. We own the words and the pictures of the local reality
and until we print them, they don't exist;
you don't exist without us to make
your lives real. And so your reality is what we say it is. Only that
and nothing more. Part of the enforcing authority is that we can make
you believe what we believe, and our beliefs come from the very highest
levels, the most educated and best informed and most enlightened of the
most elite among us. That's where the crazy left-wing
political bias enters the picture and starts to piss people off.
Because at least half the peasants don't agree. And NEVER will. Jeez.
Is it possible?
Them getting
pissed off at our editorials?
Them
starting to see our biased rhetoric in straight news articles?
Them cancelling subscriptions? Yes. Them ARE cancelling subscriptions. On account of bias, on TOP of a whole generation of other failures. To
the small town paper. The county newspaper. The city newspaper. And
even (gasp) the "paper of record" for the whole damn country. How dare
they? Because you sit there like a placid little turd, polishing yourself as if you were some gleaming jewel while the light of the world exposes you as compost. Lords of dung.
Just imagine what the Internet did to that bullshit feudal perspective. Anyone,
everyone could speak, get printed, have a byline, sit in the equivalent
of the
publisher's chair.
For free. How come the newspaper
barons failed to see the Internet as an opportunity? How come their
sponsored serfs felt obligated to begin trashing everyone who dared to
blog while professional journalists were writing weak, sloppy
articles that could be machine-gunned to death with facts? How come
newspapers panicked rather than responded to the presence of a huge new
media technology?
Because they were the last nineteenth century business left in America.
And they will hit the canvas like a ton of bricks for that very reason.
They are the amateurs now in a new world that has changed all the rules
and no longer cares about their self-granted medieval titles.
For
the record, Welles's Kane was Henry Luce as well as
Hearst. He wasn't talking about one
man, but a pattern.
You can skip to 7:15 min in for the Noblesse Oblige act.
Final question: If nobody wants to take the lesson, why do they keep
voting "Citizen Kane" the greatest movie ever made? The press, I mean.
A closing thought. If newspapers really WERE a business instead of a caste system, how might they have responded to unlimited column inches and the unfettered opportunity to do real reporting to maximum capacity? No force on earth is better positioned to do LOCAL reporting to LOCAL audiences than LOCAL newspapers. It's an unbreakable business model. If they'd just DO it. But apparently they're too old to and too good to. If there ARE reporters out there somewhere, they're sharpening their blades as we speak. Unless America is as weak and supine as Obama thinks it is, they will kick ass in newsprint and on the Internet.
And, BProxy, political bias isn't one of the knives in their optimum kit. So there.
Friday, December 12, 2008
Decline of
Capitalism,
Mass Media Style...
An
alternative rock band called 'The Jesus and Mary Chain'. From
Scotland, the birthplace of
capitalism. If it looks like they're turning
their backs on their audience, they
are. They were famous for that...
FOREVER
PUNK. I'm going to start this in left field, so try to keep up.
There will be a point to it all, I promise. Have you heard of The Jesus
and Mary Chain? They emerged on the U.K. rock scene in 1992 with a
single called
Upside Down,
which was (according to
Wiki)
"reminiscent of 1960s 'wall of sound' pop music of the like created
by... Phil Spector, but
Upside Down
gives the material a noisy post-punk treatment, with brutally simple
drums and one guitar playing shrill feedback throughout most of the
song.". Here's what else Wiki says about them:
The Jesus and Mary Chain's early gigs
have become somewhat legendary in indie circles. Playing in front of
small audiences, the Mary Chain earned their notoriety by playing very
short gigs, some lasting no more than 10 minutes and consisting of a
constant wall of feedback and distortion, as well as playing with their
backs to the audience and refusing to speak to them. Many shows
culminated with the Reids trashing their equipment, which was often
followed by the audience rioting.
Sounds like fun, doesn't it? The band ascribed its impact to the fact
that they were better than everyone else, although they seemed
simultaneously pleased by the rioting and disdainful of the audience
generally (see
here
for riot footage and band interviews). They broke up in 1997, well
short of worldwide superstardom. But like many other flashes in the
pan, they have recently reunited. Here's what they're doing now:
On January 22, 2007, the band was
confirmed as one of the acts for Coachella 2007. They were joined on
stage by actress Scarlett Johansson
for their April 27, 2007 main-stage performance...
In an interview to Uncut Magazine, [frontman] Jim Reid announced that a
new album by the band is in the works. In March 2008, the band released
a studio recording of "All Things Must Pass" on the soundtrack album to
the NBC television drama Heroes.
It is the first new song to be released by the Jesus and Mary Chain
since 1998.
Rhino Records has released the much
waited for 4 CD box set entitled The Power of Negative Thinking:
B-Sides & Rarities. The box set consists of material from
the Barbed Wire Kisses, The Sound Of
Speed and The
Jesus And Mary Chain Hate Rock and Roll compilations, alongside
unreleased tracks and rarities from throughout their career; including
early performances, unheard demos, re-mixes, alternate versions of some
songs and bootleg recordings. Originally slated for a February 2008
release, the box set finally landed on September 29, 2008. [boldface
mine]
So the one-time bad boys are at last becoming commercially savvy, aware
that at some point you have to turn
toward
your audience and maybe even cater to the low tastes represented
by Hollywood cheesecake and mass-audience television series.
Apparently, the capitalist component of their Scottish heritage is
reawakening. Now they want to take credit for having been very bad boys
in the past, but they intend to be good enough to reap some financial
rewards in the future. So much for negative thinking and hating rock
and roll.
But what does this have to do with the decline of capitalism and
the behavior of the mass media? Quite a lot, actually. There was never
anything very new about the Jesus and Mary Chain. If you'd cared to
think about it, you could probably have made them up yourself as a
next-generation successor to the
Sex Pistols, who
rebelled against the titanically successful corporatized rock and roll
of the Rolling Stones who, may I remind you, started the whole
sex-drugs-and-screw-you bad boy act in the first place. But something
got unhooked along the way. Entertainment is a business, dependent upon
popular appeal. Jagger and the Stones (Keith notwithstanding) always
understood that. The Sex Pistols didn't. They built their careers on
the back of the very band they professed to contemn; without the Stones
precedent, no one would have been looking for the next
badder bad boy of rock, and no one
would have given a moment's attention to a band that was proud of not
being being able to play very well or even play a set without a
snootful of heroin. A generation later, nobody would have been
interested in a band that turned its backs on the audience, hardly
played any songs in a set at all, and sabotaged the ones they did play
with ear-splittingly screechy feedback. You can pretend that all of
these are artistic developments, but what they really are is the
narcissistic pretensions of wannabes who've forgotten what their
business is.
Which is what made me think of this history as a way of looking at
what's become of the news business. When you consider it carefully, the
Rolling Stones are a near perfect metaphor for the ascendancy of the
"profession" of journalism in America. Newspapermen didn't used to be
journalists. They were reporters. They were the wrong side of the
tracks of the writing life. On the one hand you had poets, novelists,
playwrights, critics, and academicians, all of whom had been to college
or the equivalent, and on the other you had the blue-collar wordsmiths
who knocked on doors, asked terrible questions of grieving mothers and
widows, and practiced a stripped down use of words that may
occasionally have intimated truths but for the most part prided itself
on sticking to the facts: who, what, when, where, and how. For the
literateurs words were paint, music, characters, and ideas. For the reporters,
words were just tools: the hammer and nails that turned facts into a
chronological story.
Most of you don't remember the parallel rise of the Beatles and Stones.
Beginning with the
Rubber Soul
Album, the Beatles were appropriated by the literary set, which was a
real first for rock music.. They were described as poets, innovators,
emotionally nuanced, musically sophisticated, a cultural prodigy
regarded as transformational and transcendent. (I can remembr a
classically trained music teacher playing "
She's Leaving Home"
for the class with tears streaming down his cheeks.) The Stones were
the dark side of the British invasion, crude, vulgar, and dirty,
musically derivative, and just possibly Satanic. (Which they proceeded
to
exploit to
great effect, of course.) But it was ultimately the Beatles who fell by
the wayside, the Stones who kept on trucking to become "The Greatest
Rock and Roll Band in the World" (an epithet they coined for themselves
btw).
Now think of the rise of modern American journalism. There's definitely
a Beatles/Stones flavor to it. Journalism came very late to the
profession game. Harvard Law School was founded in 1817. Columbia's
School of Journalism was founded in 1912. And it took many years after
that for journalism to take on the habiliments of a profession. As late
as the 1960s, most major cities had two competing newspapers -- one
Republican and one Democrat, with no one doubting the slant each
provided to the news of the day. (The Chicago Tribune vs. the Chicago
Sun-Times, The Philadelphia Inquirer vs. the Philadelphia Bulletin, The
San Francisco Chronicle vs. The San Francisco Examiner, The New York
Times vs. The Wall Street Journal vs The New York Daily
News/Sun/Post/Observer, etc.) The editorial pages of these papers were
partisan; the news pages were Joe Friday's "just the facts, ma'am." It
took television to turn the news business into show business. Edward R.
Murrow, Eric Severaid, and Walter Cronkite on CBS News. Chet Huntley
and David Brinkley on NBC News. Personalities began to
predominate over the news itself. Ed, Eric, Walter, Chet, and David
became The Beatles of journalism. Just like the Beatles, they were
deceptively friendly but still in thrall to an agenda. With one
possible exception, they were all classical New Deal Democrats, but
also, and also classically, determined to appear as unprejudiced as
possible.
With their skyrocketing fame and salaries, they did for reporting what
the Beatles did for rock and roll. They made it acceptable, respected,
even highbrow. But then came The Rolling Stones of the newspaper biz.
Robert Woodward and Carl Bernstein of the Washington Post revived the
concept of the bad boy reporter and brought down President Nixon. And
just like the Stones, theirs was the template that took over an entire
industry. There have been no heirs of Lennon and McCartney capable of
filling stadiums and selling multi-platinum records. When the history
of rock and roll is written, Jagger will be seen as the most
influential figure ever. He has personally spawned hundreds of direct
imitators, most of whom have not survived him. So it was with the
Jagger/Richards combo of the Washington Post. The thought that a
journalist could bring down a president, "make a difference," and
"change the world" was responsible for recruiting multiple
generations of professional "journalists" who thought their job was not
to report the facts but to sway public opinion in the direction they
preferred.
But here's what's really interesting. They didn't follow the one truly
successful model -- The Rolling Stones, who until recently managed to
court controversy without taking explicit political stances. Instead,
they fell into the same trap that has given us The Sex Pistols and The
Jesus and Mary Chain Gang. They thought they could keep upping the ante
until their very contempt for the audience would guarantee their
success. It doesn't. Never has. Never will.
The mainstream media are the Jesus and Mary Chain. They turn their
backs on an audience without whose support they have no chance of
surviving. They are open in their contempt for the education,
understanding, and life experience of the people they expect to buy
their papers, watch their TV shows, listen to their insights. Working
for economic institutions that have become monopolies, they can't even
remember that pissing off half the potential market is the stupidest
career decision anyone could make. We're really supposed to
admire them and buy their product because of their repeated arrogant
assurances that they're smarter than we could ever hope to be. Unless
we agree with them in every particular.
MAJOR CHANGE OF DIRECTION: Sorry. This is an old-style instaPunk entry,
the kind that gets us slammed by lefty websites who think that anything
long is automatically self-indulgent and pretentious. Maybe it is. But
I'll keep going anyway. You see, I was going to contrast the
self-destructive behavior of the media with the normal conduct of
business, just to show how stupid it is to expect continued prosperity
from a practice of disdaining your customers. AS IF the journalists were the only ones guilty of that.
And then I remembered. I have actual personal, professional experience
in both the banking and automotive industries. And they have come to
their current pass by acting exactly like the journalists.
I used to be a management consultant. I worked with both General Motors
and what was then the NCR component of AT&T. The last time I
addressed a large business audience was at NCR, in a conference on the
the hot topic of the day, customer satisfaction. I told an audience of
executive and senior executive bank vice presidents that they were in a
unique position. I told them all the assets they made decisions about
and used to make more money with didn't belong to them or their
shareholders but their customers. I told them how ironic it was that
they were nevertheless the only major industry who systematically
treated their customers like criminals. I compared them unfavorably to
the automotive industry, in which product warranties had reached the
level of guaranteed maintenance and repair for as much as five years
of product life while they, the bankers, were still punishing customers
for overdrafts based on the (absolutely in the age of electronic
transactions) fraudulent pretense that it took five days to process a
check from Pennsylvania to Ohio. I invited them to remember that they
were more, not less, dependent on the continuing faith of their customers than industrial
corporations. I invited them to regard their institutions as businesses
with customers who could be driven away, not as sinecures for their
automatic success. I suggested that the acquisition fever which then
gripped the banking industry was a form of denial, which could not
forever hide the business problem of an industry that hated its own
customers. When I finished, there was no applause. I was never invited
back.
I could have saved a lot of time by saying "Don't play your music with
your back turned to the audience. If they decide they don't like you,
you're done."
And then I also thought about my time working with General Motors. And
with the UAW (under a separate contract). The more I thought about it,
the more I realized they've also turned their back on the audience. Not
publicly. They haven't run the advertising campaign which suggests that
everyone who doesn't "buy American" is a traitorous malcontent none of
us should invite over for dinner or go bowling with. They've done it in
far more serious and fatal ways. Their corporate cultures have commanded
ignorance and denial. I worked with GM management for four years on
quality improvement and the implementation of Toyota's Just-in-Time
manufacturing methods. I wrote executive speeches, video scripts,
training materials, and did in-depth research to help them translate
theory into valid implementation models. The more work I did for them,
the more darkly they regarded the Toyota MR2 I drove into the lot. I
was warned about the danger of getting keyed or otherwise vandalized,
and I was warmly congratulated when I finally bought a GM SUV (that was
twice stolen on business trips to Detroit).
I learned in the course of my experience with GM management that the
company spent more on market research than any other corporation in the
world. I learned that it took two full-time engineers a year to design
a taillight. I learned that there were so many layers of GM management
and so many meetings that a business unit could operate for three or
four months without ever laying eyes on its boss. I also learned that
from top to bottom, the people who planned, designed, and built GM cars
had never driven the competitors' cars. Way back then, the one reform I
wanted to enact at GM was to make all the executives I worked with
spend weeks or months driving my MR2, not fulminating at its presence
in the parking lot. A few months of that would have eliminated the need
for most of their market research. Everything about my little Toyota
was better than anything GM did. The fit and finish, the driving
position, the quality of the materials, the feel of the vehicle as a
unit, the suspension, the smoothness of the motor, every damn thing.
They had a direct competitor at the time, the Pontiac Fiero. It sucked.
Five minutes in my car would have convinced any GM executive of that.
They never got that five minutes.
As I said, I also worked with the UAW. They hired my firm to get better
at winning elections in the "transplants"; i.e., the foreign firms who
had set up manufacturing and assembly plants for Toyota, Nissan,
Mitsubishi, and Honda in the U.S. Our first recommendation to UAW
leadership was to cease persecuting workers at those plants -- stop
keying their cars, denying them access to parking spaces in UAW local
parking lots, and making life miserable for them generally. They
responded that they couldn't do that. Not ever. They, too, had never
driven, and never would, a foreign car.
Hell, I drew up driving them both. I'm an American, not a damn
Detroit-Stalinist. I've driven everything (can't list it all here), but
what I do know is that the best car is not Japanese or Korean or
American. It's part American, to be sure, but also part Japanese, part
Korean, part British, part German, and even part French. It's a
worldwide industry. Here's the worst thing I learned about GM in four
years of trying to help them become more competititive: as recentlyy as
20 years ago, GM cars still had excessively small tires and large wheel
wells because in Detroit, in winter, you have to put chains on your
tires against the snow and ice that afflicts Detroit and Buffalo. But almost nowhere else, let along in America, is that so.
And now they want us to save them. That's beggng for credit for turning
their backs on all the rest of us.
I'm not taking the bait. All the crap about "buying American" has
allowed them to get away with building inferior product for at least a
generation. To this day, there's still no GM car with a driving
position I can live with. They've learned nothing. In the final
analysis it's not about the unions or the management per se; it's
about the vehicles. My current Toyota MR2 (2002, because Toyota has
also forgoten how to build a sexy car) cost half what a Porsche Boxster
did, goes like a scalded cat, corners at 1.0 g, never breaks, and gets
34 mpg. And according to the media, the Big Three, and the U.S.
Congress, I'm supposed to feel guilty for not appreciating how they've
been looking out for me with their backs turned.
Truth is, the whole lot of them are guilty of the same sin as The Jesus and Mary Chain. They joined up in a going concern they thought could make everyone rich indefinitely, and they forgot that you actually have to be good at what you say you do.
In the words of Governor Blagojevich, F___ them.